Influential Women spotlights Jackie Graziano's two decades in marketing

Influential Women is highlighting Jackie Graziano, Today Media's head of marketing, for a career spanning more than 20 years across media, advertising and public relations. The profile centers on her view that the best marketing now blends trusted storytelling, integrated channels and people-centered leadership.

Why it matters: - Jackie Graziano represents a media and marketing leader navigating a fast-changing landscape where print, digital, events and partnerships must work together. - The profile underscores why trust, authenticity and integrated storytelling are becoming more important as audiences fragment across channels. - Graziano's focus on mentoring and empowering younger professionals adds a leadership angle to a career profile that is also about industry adaptation.

What happened: - Influential Women published a profile of Jackie (Sciortino) Graziano on Sept. 7, 2026. - Graziano is Head of Marketing at Today Media. - Graziano oversees print, digital and experiential marketing initiatives across Today Media's New York regional media brands. - The profile highlights more than 20 years of work in strategic marketing, brand building and communications.

The details: - Graziano has worked with global brands, startups and nonprofit organizations. - Her career includes roles connected to American Express, AARP and Time Inc. - Graziano's background spans media, advertising and public relations. - She views media's core strength as the ability to build trust and create meaningful connections with communities. - She sees value in combining established media channels with digital platforms, social media, events, email, partnerships and performance-driven marketing. - Graziano describes the current media environment as one where consumer behavior changes quickly and platforms shift often. - She says the most effective campaigns connect print, digital, social media, events, partnerships and community engagement into one brand experience. - Graziano earned a Bachelor of Science in Marketing from the State University of New York at Oswego. - Graziano later earned an MBA in Marketing from Hofstra University. - She also completed CMO Foundations: Driving Innovation.

Between the lines: - The profile positions Graziano as part of a broader shift in media leadership, where channel expertise alone is not enough without audience trust and cross-platform coordination. - Her emphasis on curiosity suggests that adaptability matters as much as formal credentials in an industry being reshaped by technology and changing consumer habits. - Her mentoring work through HerHonor Mentoring reflects a leadership style centered on development, not just performance.

What's next: - Graziano says marketing leaders will need to keep evolving while preserving credibility, creativity and genuine connection. - She encourages young professionals, especially young women, to take risks, share ideas and keep learning. - Her continued role at Today Media points to ongoing work at the intersection of local media, brand strategy and audience engagement.

The bottom line: - Graziano's profile frames modern marketing as a balance of strategy, authenticity and people-first leadership, with curiosity as the skill that keeps all three moving forward. - More information is available through Jackie Graziano's Influential Women profile.