Two Extraordinary Leaders Honored at Soroka’s Tomorrow’s Health Today Gala

(L to R) Dr. Amit Frenkel, Caroline Freidfertig, Dr. Jay Selman, Susie Stern, Rachel Heisler Sheinfeld Photo Credit: Patrick McMullan

The New Innovation Center at Soroka Medical Center

(L to R) Dr. Amit Frenkel, Pedro Lichtinger, Dr. Albert Bourla, Caroline Freidfertig, Rachel Heisler Sheinfeld Photo Credit: Ido Simantov

Two extraordinary leaders, Pedro Lichtinger & Dr. Jay Selman, were recognized for careers dedicated to advancing global health and alleviating human suffering.

As one of Israel’s leading institutions, with a pioneering spirit and deep focus on clinical research, Soroka represents an ideal place for innovation and medical breakthroughs.”

— Dr. Albert Bourla, CEO of Pfizer

NEW YORK, NY, USA, October 29, 2021 /EINPresswire.com/ — On October 18, 2021, American Friends of Soroka Medical Center (AFSMC) celebrated Tomorrow’s Health Today, its ninth annual gala event, at Cipriani 25 Broadway in New York City. The event spotlighted Israel’s Soroka Medical Center’s leadership in medical and scientific research and successes in fostering innovation in the service of saving lives, supporting a new innovation center in the Negev.

250 guests attended the auspicious event, with hundreds more participating via livestream. Board President, Caroline Friedfertig, reflects on the connection of Soroka Medical Center in Israel and American Friends, as she says “AFSMC plays a vital role in connecting our American community with this major medical center–it is thrilling to see the difference we have made over the years in supporting the hospital and its exciting new projects.” Thanks to the combined efforts of Friends around the world, Soroka Medical Center is one of Israel’s leading institutions in the fastest growing and most diverse region advancing global health.

Dr. Jay E. Selman, recipient of the Inspired Leadership Award, is a powerhouse of wisdom and compassion with a strong dedication to Soroka, which combined with his impressive clinical experience and generosity makes him an exceptional leader. He is the President Emeritus of American Friends of Soroka Medical Center and serves as a director of the nonprofit. Presenting the Inspired Leadership Award, Susie Stern, a community activist and political advocate, reflected on how Soroka meets the ever-growing needs of the residents of the Negev. She added “Dr. Selman is a brilliant doctor who has been a friend for over forty years. His heart, soul and immense intellect goes into everything he does, especially for Soroka. Dr. Selman is a very special person who works every single day of his life to create a world as it ought to be and is the perfect person to receive the Inspired Leadership Award tonight.”

As board leader, Dr. Selman is inspired by Soroka Medical Center’s core humanitarian values. Dr. Jay Selman expressed his gratitude for Soroka, as he said “Tonight is about the 1.6 million people of the Negev, which represents half of the area of the State of Israel and the people who work at Soroka – the nurses, the therapists, the physicians, the support staff and all of their families, who work under difficult and dangerous conditions providing lifesaving healing to all in need, while focusing on groundbreaking research in cancer, heart disease, environment and many other fields. They are not just taking care of patients but making active contributions benefiting global health. Together, we are celebrating Soroka’s achievements and preparing for even greater achievements.”

Pedro Lichtinger’s outstanding global leadership in the biotechnology & pharmaceutical industries is directed by the belief that innovation is always at the heart of advancement in medical science. He is the recipient of the Healthcare Champion Award. As the Co-Founder, Chairman & CEO at Starton Therapeutics, a company dedicated to improving and extending the lives of cancer patients, Mr. Lichtinger is an expert in the drug development cycle from proof of concept to loss of exclusivity. While accepting his award, bestowed by Dr. Albert Bourla, CEO of Pfizer, Lichtinger stated: “Soroka Medical Center is a unique center of research that will change the future of clinical research, medicine and health. I am honored to be receiving Soroka's Healthcare Champion Award.” With his deep connection to Israel, Pedro Lichtinger is extremely proud to be supporting medical advancement at Soroka.

Dr. Albert Bourla, AFSMC’s Gala Honorary Chair, highlighted the importance of innovation and medical breakthroughs. While leading one of the most vital healthcare emergency responses in recent history, he is having a transformative impact on human health by fulfilling Pfizer's purpose: Breakthroughs that change patients’ lives.

As longtime friend and colleague of Pedro Lichtinger, Dr. Bourla said “I am proud to call Pedro Lichtinger my dear friend– he is a brilliant businessman, an excellent negotiator and sees opportunities when others could not.” He added “At Pfizer, I say “growth never just happens – growth is created”, a phrase I have learned from Pedro, bringing clarity to my work and how I communicate with others. Congratulations, Pedro. I am forever grateful for the lessons you have taught me that have helped shape my life and career.”

In reflecting on the decision for Israel to become the real-world test case of the vaccine’s efficacy, Bourla stated: “As a small nation with universal healthcare, sophisticated systems for collecting and sharing data and deep experience in crisis management, Israel was considered an ideal place for studying the vaccine in a real-world setting. As one of Israel’s leading institutions, with a pioneering spirit and deep focus on clinical research, Soroka represents an ideal place for innovation and medical breakthroughs.”

Executive Director of AFSMC, Rachel Heisler Sheinfeld, states “From bench to bedside, research and innovation at Soroka saves live; shining as a beacon of hope and healing by delivering tomorrow’s health today.” The funds raised at the event help support an Innovation Center at the André Deloro Medical Research Institute at Soroka in Israel. The Institute will focus on advancement of personalized medicine and the study, prevention, and cure of disease equipping Israel’s most promising physician-researchers with the laboratories, resources, and guidance, necessary to initiate transformational, patient-centered medical research that benefits the region, the country, and the world.

About
American Friends of Soroka Medical Center Inc. is a New York State 501(c)3 nonprofit corporation based in Scarsdale dedicated to supporting the vision and lifesaving work of the Soroka Medical Center. AFS educates the U.S. public about Soroka’s medical treatment, breakthrough research and global impact and cultivates philanthropic funding to ensure Soroka can achieve its goals. Soroka.org

Rahel Shamailova
American Friends of Soroka Medical Center
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Source: EIN Presswire